We created Nudi because we couldn’t find bikinis that truly made us feel good.

Founded by two women from Finland, Nudi began with a search for swimwear that combined flattering shape, supportive lift and feminine design. When we couldn’t find what we were looking for, we decided to create it ourselves.

Our vision for Nudi was to design swimwear that enhances your natural shape, feels feminine and confident, and fits in a way that truly flatters. Inspired by the shaping effect of lingerie, our pieces are designed with sculpted cuts, carefully crafted push-up cups, and thoughtful details that enhance your silhouette.

From the beginning, we have been involved in every part of the process. We studied fabrics, fits, cuts, and construction, tested countless samples, and carefully selected a production partner who shared our values of quality, care, and attention to detail.

Every Nudi piece is designed in Finland and created to make you feel supported, sculpted, and confident. We design swimwear with a focus on flattering fit, thoughtful structure, and details that help women feel beautiful in their own bodies. Because when you feel confident in what you wear, it shows.